Privacy Policy

Your privacy is important to us. It is our policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including across our website and other sites we own and operate.

Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use a website or online service.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.

Information We Collect

Information we collect falls into one of two categories: "voluntarily provided" information and "automatically collected" information.

Voluntarily provided information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

Automatically collected information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details about your visit.

Additionally, if you encounter certain errors while using the site, we may automatically collect data about the error and the circumstances surrounding its occurrence. This data may include technical details about your device, what you were trying to do when the error happened, and other technical information relating to the problem. You may or may not receive notice of such errors, even in the moment they occur, that they have occurred, or what the nature of the error is.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as:

• Device type
• Operating system
• Unique device identifiers
• Device settings
• Geo-location data
• Browser information

Data we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal Information

We may ask for personal information — for example when you submit content to us, when you subscribe to our newsletter, when you participate in any of our giveaways, sweepstakes, or promotions, when you register an account, or when you contact us — which may include one or more of the following:

• Name
• Email
• Social media profiles
• Date of birth
• Phone/mobile number
• Home/mailing address
• Vehicle registration information
• Vehicle purchase information
• Vehicle repair history information
• Any other vehicle information
• Any other case information

Sensitive Information

"Sensitive information" or "special categories of data" is a subset of personal information that is given a higher level of protection. Examples of sensitive information include information relating to your racial or

ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation, sexual practices or sex life, criminal records, health information, or biometric information.

The types of sensitive information that we may collect about you include:

• Racial or ethnic origin
• Religion
• Trade union or other professional associations/memberships
• Philosophical beliefs
• Criminal records
• Health information
• Biometric information
• Vehicle registration information
• Vehicle purchase information
• Vehicle repair history information
• Any other vehicle information
• Any other case information

We will not collect sensitive information about you without first obtaining your consent, and we will only use or disclose your sensitive information as permitted, required, or authorised by law.

User-Generated Content

We consider "user-generated content" to be materials (text, image and/or video content) voluntarily supplied to us by our users for the purpose of publication on our website or re-publishing on our social media channels. All user-generated content is associated with the account or email address used to submit the materials.

Please be aware that any content you submit for the purpose of publication will be public after posting (and subsequent review or vetting process). Once published, it may be accessible to third parties not covered under this privacy policy.

Legitimate Reasons for Processing Your Personal Information

We only collect and use your personal information when we have a legitimate reason for doing so. In which instance, we only collect personal information that is reasonably necessary to provide our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

• Register for an account
• Enter any of our competitions, contests, sweepstakes, and surveys
• Sign up to receive updates from us via email or social media channels
• Post a comment or review or otherwise participate in our online community
• Use a mobile device or web browser to access our content
• Contact us via email, social media, or on any similar technologies
• When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

• to provide you with our platform's core features and services
• to enable you to customise or personalise your experience of our website
• to deliver products and/or services to you
• to contact and communicate with you
• for analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms
• to send you marketing and promotional communications. To opt out of these communications, please see "Your rights and controlling your personal information"
• to deliver you personalized and targeted advertising tailored to your interests
• to consider your employment application
• to enable you to access and use our website, associated applications, and associated social media platforms
• for internal record keeping and administrative purposes
• to run competitions, sweepstakes, and/or offer additional benefits to you
• to comply with our legal obligations and resolve any disputes that we may have
• to attribute any content (e.g. posts and comments) you submit that we publish on our website
• for security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use
• for technical assessment, including to operate and improve our app, associated applications, and associated social media platforms

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, our marketing and

market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services. For example, ensuring any passwords associated with accessing your personal information and accounts are secure and confidential.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Children's Privacy

We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

• a parent, subsidiary or affiliate of our company
• third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, and payment systems operators
• our employees, contractors, and/or related entities
• our existing or potential agents or business partners
• sponsors or promoters of any competition, sweepstakes, or promotion we run
• credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
• courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
• third parties, including agents or sub-contractors who assist us in providing information, products, services, or direct marketing to you
• third parties to collect and process data
• an entity that buys, or to which we transfer all or substantially all of our assets and business

Third parties we currently use include:

• Google Analytics, Clicky, Kissmetrics, Statcounter, Open Web Analytics, Mixpanel, Meta Ads, Google Ads, Simpli.Fi, TargetedGeofencing.com, Bing Clarity, TruConversion, Gravitec, and other tracking and/or analytics services
• MailChimp, TinyLetter, Mailerlite, Aweber, SendFox, CampaignMonitor, Klaviyo, Lead Connector, Highlevel, UrVeedaOS, JotForm, Gravitec, LeadPal, Snip.ly, and any other opt-in email services (e.g. for newsletters)
• Google AdSense, Bing Ads, AdColony, AppLovin, Cracked.ai, UGCGenerator.ai, TryMegaphone.ai, Cheat Layer, AgentsBase.ai, WholesalePressReleases.com, and any other advertising display services
• PayPal, Stripe, Square, Google Payments, Apple Pay, Authorize.net, 2Checkout, WePay
• Settlement check mailed to client; any fees collected from case settlement
• OpenRouter AI, OpenAI, Gemini AI, Meta AI, DocAnalyzer.ai, Anthropic Claude, Grok AI, and any other artificial intelligence platforms

International Transfers of Personal Information

The personal information we collect is stored and/or processed in the United States of America, Canada, Brazil, Colombia, Mexico, Argentina, Barbados, Ecuador, Honduras, Dominica, Puerto Rico, Jamaica, Chile, Peru, Uganda, Rwanda, Panama, Tanzania, Zambia, South Africa, China, Australia, New Zealand, Fiji, Guinea, the Netherlands, Spain, Greece, Denmark, Germany, Norway, Ireland, the United Kingdom, Italy, France, Finland, the Russian Federation, Ukraine, Portugal, Turkey, Sweden, Switzerland, Latvia, Poland, Luxembourg, Cyprus, Kuwait, Jordan, Iraq, Israel, Oman, Saudi Arabia, the State of Palestine,

Thailand, the Philippines, India, Japan, the Republic of Korea, Pakistan, Viet Nam, Nigeria, Egypt, Hong Kong, Mayotte — or where we or our partners, affiliates, and third-party providers maintain facilities.

The countries to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

Your choice. By providing personal information to us, you understand we will collect, hold, use, and disclose your personal information in accordance with this privacy policy. You do not have to provide personal information to us; however, if you do not, it may affect your use of our website or the products and/or services offered on or through it.

Information from third parties. If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

Marketing permission. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access. You may request details of the personal information that we hold about you.

Correction. If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

Non-discrimination. We will not discriminate against you for exercising any of your rights over your personal information. Unless your personal information is required to provide you with a particular service or offer (for example providing user support), we will not deny you goods or services and/or charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, or provide you with a different level or quality of goods or services.

Notification of data breaches. We will comply with laws applicable to us in respect of any data breach.

Complaints. If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of

our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Opt out of communications. You may opt out of receiving communications from us, including marketing and promotional messages, at any time. To do so, use the opt-out facilities provided in the communication. For example, you can click the "unsubscribe" link included in any marketing email we send you, reply "STOP" to any SMS messages we send you, visit https://lemonaidfirm.com, or contact us directly using the contact information provided in this privacy policy. In certain cases, we may request additional information to verify your identity before processing your opt-out request.

Please be aware that even if you opt out of communications, we may still contact you when necessary for non-promotional purposes, including, but not limited to, managing your account, responding to service inquiries, or providing important updates related to your use of our services.

Text Message Communications

When you contact us by text message (Short Message Service — SMS), we may collect your personal information, such as your mobile phone number and the content of your message. We use this information solely to communicate with you regarding our services, manage coordination, and respond to related inquiries.

We do not share mobile phone numbers, text messaging originator data, or text messaging consent data with third parties or affiliates, excluding aggregators and providers of the text message services.

Use of Cookies

We use "cookies" to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

We manage cookie consent through our Privacy Preferences widget, which is powered by a Google- certified Consent Management Platform. You can review and update your cookie preferences — including non-essential, analytics, and advertising cookies — at any time using the floating button available on every page of our website.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include data, including your personal information, among the assets transferred to any parties who acquire us. You acknowledge that such transfers may occur, and that any parties who acquire us may, to the extent permitted by applicable law, continue to use your personal information according to

this policy, which they will be required to assume as it is the basis for any ownership or use rights we have over such information.

Limits of Our Policy

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy.

If required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Additional Disclosures for U.S. State Privacy Law Compliance

The following section includes provisions that comply with the privacy laws of these states (California, Colorado, Delaware, Florida, Virginia, and Utah) and is applicable only to the residents of those states. Specific references to a particular state (in a heading or in the text) are only a reference to that state's law and apply only to that state's residents. Non-state-specific language applies to all of the states listed above.

Do Not Track

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser "Do Not Track" signals.

We adhere to the standards outlined in this privacy policy, ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.

Cookies and Pixels

At all times, you may decline cookies from our site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to

limit cookies is based only on your browser's capabilities. Please refer to the Cookies section of this privacy policy for more information.

California Privacy Laws — CCPA

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. In accordance with your right to non-discrimination, we may offer you certain financial incentives permitted by the California Consumer Privacy Act, and the California Privacy Rights Act (collectively, CCPA) that can result in different prices, rates, or quality levels for the goods or services we provide. Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information, and we will provide written terms that describe clearly the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. To make such a request, please contact us using the details provided in this privacy policy with "Request for California privacy information" in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organisations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.

California Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the CCPA:

• Identifiers, such as name, email address, phone number, account name, IP address, and an ID or number assigned to your account.
• Customer records, such as billing and shipping address, and credit or debit card data.
• Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.
• Commercial information, such as products or services history and purchases.
• Internet activity, such as your interactions with our service.
• Audio or visual data, such as photos or videos you share with us or post on the service.
• Geolocation data.
• Employment and education data, such as data you provide when you apply for a job with us.
• Inferences, such as information about your interests, preferences and favorites.

For more information on information we collect, including the sources we receive information from, review the "Information We Collect" section. We collect and use these categories of personal information for the business purposes described in the "Collection and Use of Information" section, including to provide and manage our service.

Right to Know and Delete

You have rights to delete your personal information we collected and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

• The categories of personal information we have collected about you;
• The categories of sources from which the personal information was collected;
• The categories of personal information about you we disclosed for a business purpose or sold;
• The categories of third parties to whom the personal information was disclosed for a business purpose or sold;
• The business or commercial purpose for collecting or selling the personal information; and The specific pieces of personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in this privacy policy.

Right to Opt Out of Sale or Sharing of Personal Information

California consumers have the right to opt out of the "sale" or "sharing" of their personal information under the CCPA/CPRA. Lemonaid Firm, PLLC does not sell personal information for monetary consideration. However, our use of certain advertising and analytics partners — including, without limitation, Meta Ads, Google Ads, Bing Ads, Simpli.Fi, TargetedGeofencing.com, and other advertising partners listed in this Privacy Policy — may involve the "sharing" of personal information for purposes of cross-context behavioral advertising within the meaning of the CCPA/CPRA.

You have the right to opt out of this sharing at any time. To exercise this right, you may:

• Use the Privacy Preferences widget on our website — the floating button available on every page — which connects to a Google-certified Consent Management Platform and lets you opt out of sale and sharing in real time;
• Email us at marketing@lemonaidfirm.com with "Do Not Sell or Share My Personal Information" in the subject line; or Configure your browser to send a Global Privacy Control (GPC) signal. We treat a recognized GPC signal as a valid opt-out request for the browser making the signal.

We will not discriminate against you for exercising your right to opt out of sale or sharing.

Right to Limit the Use of Sensitive Personal Information

To the extent we use or disclose your sensitive personal information for purposes beyond those reasonably necessary to provide our services or as otherwise permitted by CCPA Regulations § 7027(m), you have the right to direct us to limit such use and disclosure.

To exercise this right, you may:

• Use the Privacy Preferences widget on our website (where this control is exposed by the Consent Management Platform); or Email us at marketing@lemonaidfirm.com with "Limit the Use of My Sensitive Personal Information" in the subject line.

We may continue to use or disclose your sensitive personal information for the purposes permitted by CCPA Regulations § 7027(m) — for example, to provide the goods or services you requested, to detect security incidents or fraudulent activity, to ensure the physical safety of natural persons, for short-term transient use, to perform services on our behalf, or to verify or maintain the quality or safety of our services — even after you exercise this right.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes set out in this Privacy Policy. The following describes our retention periods or the criteria we use to determine them, by category:

• Account and case-intake records: for the duration of the engagement and the period required to comply with our legal, regulatory, and professional-ethics obligations (typically the client-file retention period set by applicable state-bar rules — generally 5–7 years following closure of a matter, or longer where required by law).
• Contact and communication records: for the duration of the engagement or, where no engagement is formed, for up to 24 months from the last interaction.
• Marketing data (newsletter and opt-in records): until you withdraw consent or for 24 months from your last engagement with our marketing communications, whichever is sooner.
• Server and log data and security records: typically up to 18 months unless a longer period is required for security investigation, dispute resolution, or legal-hold purposes.
• Payment and financial records: for the period required by applicable tax, accounting, and financial-reporting law.

When a retention period ends, we will delete or anonymize the information unless we are required by law to retain it longer.

Shine the Light

In addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by applicable statute with third parties and affiliates for their own direct marketing purposes.

To receive this information, send us a request using the contact details provided in this privacy policy. Requests must include "Privacy Rights Request" in the first line of the description and include your name, street address, city, state, and ZIP code.

Google & Microsoft Advertising & Enhanced Conversions

We use Google Ads cookies and conversion measurement to understand which ads lead to inquiries and to show relevant ads to you on other websites (remarketing). When you submit your details through our case-evaluation process, we may use Google's "enhanced conversions" feature: a securely hashed (irreversible) version of information such as your email address or phone number is generated in your browser and sent to Google so that a conversion can be matched to your earlier ad click. This hashed data is used only for conversion measurement. We use Microsoft Advertising (Bing) conversion tracking (UET) and Microsoft Clarity in the same way, and may send Microsoft a securely hashed version of information such as your email or phone number to match a conversion to an earlier ad click, used only for conversion measurement. You can manage these advertising cookies at any time using the cookie-preferences button on every page, opt out of personalized Google advertising at https://adssettings.google.com, and opt out of personalized Microsoft advertising at https://account.microsoft.com/privacy/ad-settings.

Contact Us

• For any questions or concerns regarding your privacy, please contact:
• David Jones marketing@lemonaidfirm.com